Briefs ready to ship
Five content ideas per topic per week. Each one with the angle, the platform fit, the audience cue, and a one-line reason it'll land.
For agencies and in-house brand teams
The brief, not the dashboard.
Off Mute turns what audiences are actually saying into the deliverable your team ships. Briefs, angles, hooks. Not another listening dashboard you have to translate into a recommendation.
- 01Briefs, not charts
- 02Receipts, not vibes
- 03Weekly, not quarterly
The shape of the problem
You don't need more data. You need the brief by Thursday.
Every social listening tool ends the same way: a 40-tab dashboard, a few screenshots in a deck, and a strategist still having to write the actual recommendation by hand.
The work that gets paid for is the angle, the hook, the platform call, the reason it'll land. Not the chart. The chart is the warm-up.
Off Mute does the warm-up in the background and gives you the brief.
What you get back
Three outputs. All of them shippable.
Angles you wouldn't have found
Surfaces conversation patterns you'd miss in a manual scroll, then turns them into something you could put in front of a creative team.
Receipts, not vibes
Every brief points back to the actual quotes, posts, and threads underneath. Defend the recommendation in the next client meeting.
How it works
From conversation to brief, in three moves.
- Step 01
Tell us the brand and the audience.
Brand, category, the audiences that matter, the platforms you actually publish on. Five minutes of setup.
- Step 02
We listen across the conversation.
X, TikTok, Reddit, news, and a small set of specialist forums. We surface the patterns worth a planner's time, not the noise.
- Step 03
Briefs land in your inbox.
One read, not a download. Each brief is shippable straight into the next planning session, with the receipts attached.
Questions worth answering
FAQ
- How is this different from Brandwatch, Sprinklr, or Talkwalker?
- Those tools show you the data. Off Mute gives you the brief. The work that happens after their dashboard happens inside ours.
- Where does the data come from?
- Public conversation across X, TikTok, Reddit, news, and a small set of specialist forums. Sources are listed in every brief — no black boxes.
- What is the AI actually doing?
- Reading conversation, finding patterns worth a planner's time, and writing the brief in a format your team can use. We're deliberate about what it's allowed to claim, and we don't generate insight from thin air. Every claim has a receipt.
- Who is this for?
- Agency strategists and planners, in-house social and brand teams, and comms leads. If your week ends with a client expecting a recommendation rather than a chart, you're the user.
- When can I use it?
- Early access is opening to a small first cohort. We're hand-picking the first ten teams so we can build alongside them. Email in below to be considered.
- How much will it cost?
- Per seat, in the same range as the listening tools you're probably already paying for. Specifics go to the early cohort first; pricing locks for them.
Early access
Be one of the first ten teams in.
We're starting small on purpose. The first cohort gets influence over what gets built, fast support, and pricing locked.
Request access